Blog
Notes from the work
Short, practical articles on websites, ads and getting more bookings.
WhatsApp Business app or API: which one do you need?
A plain comparison of the free WhatsApp Business app and the WhatsApp Business API, with the signs that tell you it is time to switch.
Read articleShopify or a custom-built website for your online store?
How to choose between Shopify and a custom-coded store, based on products, budget, speed and how much control you really need.
Read articleWhat to put on a landing page for Google and Meta ads
A practical checklist for landing pages that turn paid clicks into enquiries, from the headline to the form to the phone number.
Read articleGet more direct villa bookings without cutting prices
Practical ways villa and hotel owners can win more direct bookings, reduce OTA commission and keep rates healthy.
Read articleWhy your website is slow on mobile, and what it costs you
The most common reasons business websites load slowly on phones and the fixes that make the biggest difference to leads and ad costs.
Read articleGoogle Ads or Meta Ads: which should you start with?
A plain-English comparison of Google Ads and Meta Ads for small businesses in India, and how to choose where to spend first.
Read article